Mashable.com has posted the 11 worst social media campaigns from this year. Of course, with the holiday season just now upon us some of these could get leap-frogged.
I think the one thing other brands can take away from these flubs is to
1. PAY ATTENTION TO THE WORLD AROUND YOU and
2. make sure your EMPLOYEES DON’T POST TO THE WRONG ACCOUNT.
Topping the list are McDonald’s, Snickers, the NRA, Chick-Fil-A, and Microsoft. Most of the flubs had to do with the 2 items mentioned above and are centered around Hurricane Sandy, the Aurora, CO theater shooting or having an inappropriate post posted to the company’s account by an employee who thought they were posting to their personal accounts.