Pretty. Blonde. Country Singers.
So I ran the numbers for our online video views for March 2010. Eight of the Top 10 all starred a pretty, blonde, Country Music singer. We have about 100 videos we’ve posted over the last 2 years. Darius Rucker, Zac Brown Band, Lady Antebellum and tons of other A-List talent. There is behind-the-scenes footage, man on the street footage, artist interview footage and other fun video footage we’ve aggregated to help promote our CMA Music Festival and CMA Awards.
No matter what our most viewed videos seem to always star Carrie Underwood, Taylor Swift, Kellie Pickler, Miranda Lambert and Julianne Hough.
I’m not passing judgement on the artists, viewers or anything in between. I’m simply re-stating what the data has alread told us. We are looking into creating more compelling, more viral video concepts for this year’s events.
Stay tuned and I’ll let y’all know how it goes.
I’ve been listening to 95.9 The Ranch (KFWR) for that last hour or so, online. These guys GET IT. They have created something that is truly REMARKABLE. When you listen to the Ranch you know you’re listening to the Ranch. They aren’t trying to make everyone happy all the time. They picked a very focused target, Texas Country Music Fans, and ran with it.
The other two stations in Dallas/Ft. Worth are very very very similar. They play the same mainstream acts such as Kenny Chesney, Taylor Swift, George Strait, Montgomery Gentry over and over, sometimes at the same time. Now, I used to be a HUGE fan of The Wolf (KPLX) but the dream team that built it is long gone to other parts of radio and country music. Of course, KPLX and KSCS are the two dominant country stations but I firmly believe that is due to signal strength. The Ranch’s signal can only be heard in Ft. Worth and west, The West-O-Plex as the Ranch DJs have dubbed it.
I only hope they have a strategic marketing and advertising plan to ensure they maximize the brand and listenership to ensure they aren’t made to flip to a more mainstream country format or god forbid a different format altogether.
On the Ranch in the last hour:
Babys Got A Whole Lot
If We Ever Make It Home
I’ve Been Everywhere
Down And Out
Randy Rogers Band
Josh Abbott Band
She Left Me For Jesus
Somewhere Down in Texas
Jason Boland and The Stragglers
Other Side of Town
Micky And The Motor Cars
More: 95.9 The Ranch (KFWR) website
More: 99.5 The Wolf (KPLX) website
More: 96.3 KSCS website