We are DEFINITELY getting there… well the fans anyway. Let me explain.
As fans continue to demand what they want when they want all of the music industry has struggled to keep up. Some genres like Pop and Rock tend to have a younger demographic so those fans have been quicker to adopt and more demanding than the older, not-as-tech-savvy Country Music fans. BUT…
Country Music fans are getting younger and more technologically advanced in their increasingly complicated and busy lives.
How do you know that Ben? Well, after looking at all the data from the largest Country Music festival in the world (CMA Music Festival, held every June in Nashville) the results are very promising!
Without getting into specifics, CMA members can email me for those, the digital marketing effort put forth by CMA for the event was a huge success and the fans really responded to it. Here are the highlights: