Category Archives: Analytics

Has Country Music Finally Gone Digital?

We are DEFINITELY getting there… well the fans anyway. Let me explain.

As fans continue to demand what they want when they want all of the music industry has struggled to keep up.  Some genres like Pop and Rock tend to have a younger demographic so those fans have been quicker to adopt and more demanding than the older, not-as-tech-savvy Country Music fans.  BUT…

Country Music fans are getting younger and more technologically advanced in their increasingly complicated and busy lives.

How do you know that Ben?  Well, after looking at all the data from the largest Country Music festival in the world (CMA Music Festival, held every June in Nashville) the results are very promising!

Without getting into specifics, CMA members can email me for those, the digital marketing effort put forth by CMA for the event was a huge success and the fans really responded to it.  Here are the highlights:

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Best Practices: Online Video

Pretty. Blonde. Country Singers.

So I ran the numbers for our online video views for March 2010.  Eight of the Top 10 all starred a pretty, blonde, Country Music singer.  We have about 100 videos we’ve posted over the last 2 years.  Darius Rucker, Zac Brown Band, Lady Antebellum and tons of other A-List talent.  There is behind-the-scenes footage, man on the street footage, artist interview footage and other fun video footage we’ve aggregated to help promote our CMA Music Festival and CMA Awards.

No matter what our most viewed videos seem to always star Carrie Underwood, Taylor Swift, Kellie Pickler, Miranda Lambert and Julianne Hough.

I’m not passing judgement on the artists, viewers or anything in between.  I’m simply re-stating what the data has alread told us.  We are looking into creating more compelling, more viral video concepts for this year’s events.

Stay tuned and I’ll let y’all know how it goes.