Retailing tycoon John Wanamaker once said, “I know that half of my advertising doesn’t work. The problem is, I don’t know WHICH HALF.”
“Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.” ~ David Ogilvy
“Develop your eccentricities while you are young. That way, when you get old, people won’t think you’re going gaga.” ~ David Ogilvy
“Don’t bunt. Aim out of the ball park. Aim for the company of immortals.” ~ David Ogilvy
“Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine.” ~ David Ogilvy
“Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.” ~ David Ogilvy
“The consumer isn’t a moron; she is your wife.” ~ David Ogilvy
If you couldn’t tell by now this little piece of the www is dedicated to advertising. Specifically my observations, insights and (hopefully) pithy comments on the advertising and marketing world around us. I’m particularly interested in media such as radio and internet. I’ve worked with almost every kind of ad medium there is. Radio, TV, print, Internet, mobile, outdoor, out-of-home, etc. So hopefully I’ve picked up a few things over the years.
Hope you enjoy it. Feel free to send honest and open feedback.