Best Practices: Online Video

Pretty. Blonde. Country Singers.

So I ran the numbers for our online video views for March 2010.  Eight of the Top 10 all starred a pretty, blonde, Country Music singer.  We have about 100 videos we’ve posted over the last 2 years.  Darius Rucker, Zac Brown Band, Lady Antebellum and tons of other A-List talent.  There is behind-the-scenes footage, man on the street footage, artist interview footage and other fun video footage we’ve aggregated to help promote our CMA Music Festival and CMA Awards.

No matter what our most viewed videos seem to always star Carrie Underwood, Taylor Swift, Kellie Pickler, Miranda Lambert and Julianne Hough.

I’m not passing judgement on the artists, viewers or anything in between.  I’m simply re-stating what the data has alread told us.  We are looking into creating more compelling, more viral video concepts for this year’s events.

Stay tuned and I’ll let y’all know how it goes.


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