by me. How annoying is it to HAVE to watch a 30-second or 60-second ad BEFORE you get to see the content you clicked for!!!!!
Especially when I’m in a hurry, I don’t want to watch anything except the content I clicked for. Do you?
Now, I don’t mind banner ads on the page or a post-roll even. If its done smartly I think video ads are very powerful but they have to be:
1. relevant to me
3. see rule #1 and #2