I just got home from the grocery story. While walking through the aisles I came across a display of Michelob Ultra beer. There was a hang tang around each of the 6-packs.
The headline was SAVE $50.
I stopped to find out how Michelob was gonna save ME money. Up to now beer has only cost me money. Well that and a few girlfriends and a lot of money on Tylenol.
It turned out that Michelob Ultra is offering to help pay your gym membership. Keeping with their branding that Ultra beer is better for you (health-wise) than other light beers like Coors Light, Bud Light, etc. Michelob has launched a new campaign to sell some beer by helping to keep you healthy.
Good job Michelob guys and gals!