Ok, so I got this in my email inbox today. Yes, it’s my birthday. Not the point.
What’s missing from this email? Wait for it…
How about a FREE Coke or some FREE Coke Rewards points or maybe a t-shirt from a Coke Nascar driver for my birthday.
What would that have cost the largest beverage producer on the planet? Next to nothing I imagine. Plus, so many of these go unredeemed. It’s the thought that counts though. The fact that they would offer something for FREE would have bumped them up a notch with me. I’m a Dr. Pepper guy normally. But how easy would it have been to invite me to re-engage the Coke website or try a new product they are rolling out. Don’t they always seem to have a new product coming out?
Anything but a very generic Happy Birthday. I got 50 of those on Facebook today and a bunch more in my inbox.
The point is that I think they missed a huge opportunity to easily and inexpensively bring me further into the Coke family.