John Wanamaker

“I know that half of my advertising doesn’t work. The problem is, I don’t know WHICH HALF.” ~ retailing tycoon John Wanamaker.

Wanamaker is credited with many retail and advertising innovations such as the first “White Sale”, the first in-store restaurant, some of the first department stores, benefits for his employees, and elevators in his stores.

He also helped finance the campaign to make Mother’s Day a national holiday.  Like I said, brilliant!!

I always loved the quote so that’s how this little piece of the www got its name.  Hope you enjoy!

For more on Mr. Wanamaker: click here


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