“I know that half of my advertising doesn’t work. The problem is, I don’t know WHICH HALF.” ~ retailing tycoon John Wanamaker.
Wanamaker is credited with many retail and advertising innovations such as the first “White Sale”, the first in-store restaurant, some of the first department stores, benefits for his employees, and elevators in his stores.
He also helped finance the campaign to make Mother’s Day a national holiday. Like I said, brilliant!!
I always loved the quote so that’s how this little piece of the www got its name. Hope you enjoy!
For more on Mr. Wanamaker: click here