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	<title>Which Half?</title>
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	<link>http://whichhalf.wordpress.com</link>
	<description>Advertising, Marketing, Media in the world around us.</description>
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		<title>Which Half?</title>
		<link>http://whichhalf.wordpress.com</link>
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		<item>
		<title>The perfect headline</title>
		<link>http://whichhalf.wordpress.com/2010/12/08/the-perfect-headline/</link>
		<comments>http://whichhalf.wordpress.com/2010/12/08/the-perfect-headline/#comments</comments>
		<pubDate>Wed, 08 Dec 2010 01:30:18 +0000</pubDate>
		<dc:creator>Ben Bennett</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://whichhalf.wordpress.com/?p=234</guid>
		<description><![CDATA[DODGE VIPER SRT vs. COBRA HELICOPTER So I&#8217;m flipping through the channels, enjoying my time off from work, and I see &#8216;Top Gear&#8217; listed on the DirecTV channel guide.  I&#8217;ve heard about it but really, most car shows are over &#8230; <a href="http://whichhalf.wordpress.com/2010/12/08/the-perfect-headline/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=whichhalf.wordpress.com&amp;blog=6229843&amp;post=234&amp;subd=whichhalf&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<media:content url="http://1.gravatar.com/avatar/da73ef58a8257aeece6c79ad155b4bc4?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Ben Bennett</media:title>
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		<media:content url="http://whichhalf.files.wordpress.com/2010/12/top-gear.jpg" medium="image">
			<media:title type="html">top-gear</media:title>
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		<item>
		<title>Best CSS tool: Using the 960 Grid System</title>
		<link>http://whichhalf.wordpress.com/2010/12/01/best-css-tool-using-the-960-grid-system/</link>
		<comments>http://whichhalf.wordpress.com/2010/12/01/best-css-tool-using-the-960-grid-system/#comments</comments>
		<pubDate>Wed, 01 Dec 2010 17:15:21 +0000</pubDate>
		<dc:creator>Ben Bennett</dc:creator>
				<category><![CDATA[Website]]></category>

		<guid isPermaLink="false">http://whichhalf.wordpress.com/?p=221</guid>
		<description><![CDATA[Amazing!  No, stupendous! No, unbelievable!  You get the picture.  If you are a designer, developer, coder, etc. (even a newbie) I would highly suggest you dig in and use Nathan Smith&#8217;s 960 Grid System, best css tool ever!  It only &#8230; <a href="http://whichhalf.wordpress.com/2010/12/01/best-css-tool-using-the-960-grid-system/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=whichhalf.wordpress.com&amp;blog=6229843&amp;post=221&amp;subd=whichhalf&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Ben Bennett</media:title>
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		<media:content url="http://whichhalf.files.wordpress.com/2010/12/960gs.jpg?w=300" medium="image">
			<media:title type="html">960gs</media:title>
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		<title>Has Country Music Finally Gone Digital?</title>
		<link>http://whichhalf.wordpress.com/2010/06/22/has-country-music-finally-gone-digital/</link>
		<comments>http://whichhalf.wordpress.com/2010/06/22/has-country-music-finally-gone-digital/#comments</comments>
		<pubDate>Tue, 22 Jun 2010 14:10:38 +0000</pubDate>
		<dc:creator>Ben Bennett</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Gen Y]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Website]]></category>

		<guid isPermaLink="false">http://whichhalf.wordpress.com/?p=182</guid>
		<description><![CDATA[We are DEFINITELY getting there&#8230; well the fans anyway. Let me explain. As fans continue to demand what they want when they want all of the music industry has struggled to keep up.  Some genres like Pop and Rock tend to &#8230; <a href="http://whichhalf.wordpress.com/2010/06/22/has-country-music-finally-gone-digital/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=whichhalf.wordpress.com&amp;blog=6229843&amp;post=182&amp;subd=whichhalf&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/da73ef58a8257aeece6c79ad155b4bc4?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Ben Bennett</media:title>
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			<media:title type="html">CMAfest.com-traffic-trend</media:title>
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		<media:content url="http://whichhalf.files.wordpress.com/2010/06/cma-email-subs-trend.png?w=300" medium="image">
			<media:title type="html">CMA-email-subs-trend</media:title>
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			<media:title type="html">CMA-social-trend</media:title>
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		<title>Facebook Fans Help Protect Brand</title>
		<link>http://whichhalf.wordpress.com/2010/04/21/facebook-fans-help-protect-brand/</link>
		<comments>http://whichhalf.wordpress.com/2010/04/21/facebook-fans-help-protect-brand/#comments</comments>
		<pubDate>Wed, 21 Apr 2010 15:31:00 +0000</pubDate>
		<dc:creator>Ben Bennett</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://whichhalf.wordpress.com/?p=202</guid>
		<description><![CDATA[Back in January, when I posted the final update to promote a video contest on our website to win tickets to CMA Music Festival it sparked a conversation (for whatever reason) about another music festival and how it was supposedly &#8216;better&#8217; &#8230; <a href="http://whichhalf.wordpress.com/2010/04/21/facebook-fans-help-protect-brand/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=whichhalf.wordpress.com&amp;blog=6229843&amp;post=202&amp;subd=whichhalf&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/da73ef58a8257aeece6c79ad155b4bc4?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Ben Bennett</media:title>
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		<title>Best Practices: Online Video</title>
		<link>http://whichhalf.wordpress.com/2010/04/08/best-practices-online-video/</link>
		<comments>http://whichhalf.wordpress.com/2010/04/08/best-practices-online-video/#comments</comments>
		<pubDate>Thu, 08 Apr 2010 06:21:25 +0000</pubDate>
		<dc:creator>Ben Bennett</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Music]]></category>

		<guid isPermaLink="false">http://whichhalf.wordpress.com/?p=174</guid>
		<description><![CDATA[Pretty. Blonde. Country Singers. So I ran the numbers for our online video views for March 2010.  Eight of the Top 10 all starred a pretty, blonde, Country Music singer.  We have about 100 videos we&#8217;ve posted over the last &#8230; <a href="http://whichhalf.wordpress.com/2010/04/08/best-practices-online-video/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=whichhalf.wordpress.com&amp;blog=6229843&amp;post=174&amp;subd=whichhalf&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/da73ef58a8257aeece6c79ad155b4bc4?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Ben Bennett</media:title>
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		<item>
		<title>Vegas Bound!</title>
		<link>http://whichhalf.wordpress.com/2010/04/08/vegas-bound/</link>
		<comments>http://whichhalf.wordpress.com/2010/04/08/vegas-bound/#comments</comments>
		<pubDate>Thu, 08 Apr 2010 05:34:15 +0000</pubDate>
		<dc:creator>Ben Bennett</dc:creator>
				<category><![CDATA[Fun]]></category>
		<category><![CDATA[Radio]]></category>

		<guid isPermaLink="false">http://whichhalf.wordpress.com/?p=171</guid>
		<description><![CDATA[So I&#8217;m headed to Las Vegas on Sunday.  CAN&#8217;T WAIT!  I love that town. This will be my first visit to the NAB Show.  The National Association of Broadcasters holds one of the largest trade shows for the TV, Radio, &#8230; <a href="http://whichhalf.wordpress.com/2010/04/08/vegas-bound/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=whichhalf.wordpress.com&amp;blog=6229843&amp;post=171&amp;subd=whichhalf&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://whichhalf.wordpress.com/2010/04/08/vegas-bound/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/da73ef58a8257aeece6c79ad155b4bc4?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Ben Bennett</media:title>
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		<item>
		<title>The Best and Worst Christmas Commercials</title>
		<link>http://whichhalf.wordpress.com/2010/01/10/the-best-and-worst-christmas-commercials/</link>
		<comments>http://whichhalf.wordpress.com/2010/01/10/the-best-and-worst-christmas-commercials/#comments</comments>
		<pubDate>Sun, 10 Jan 2010 07:31:00 +0000</pubDate>
		<dc:creator>Ben Bennett</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://whichhalf.wordpress.com/?p=167</guid>
		<description><![CDATA[The Best Target &#8211; Santa Running to get Last Minute Gift Ideas The spot opens with Santa running in slow motion as fast as he can. It continues that way for about 8 seconds. Then the camera zooms to a &#8230; <a href="http://whichhalf.wordpress.com/2010/01/10/the-best-and-worst-christmas-commercials/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=whichhalf.wordpress.com&amp;blog=6229843&amp;post=167&amp;subd=whichhalf&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/da73ef58a8257aeece6c79ad155b4bc4?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Ben Bennett</media:title>
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		<title>Radio, will you marry me? #NABradioshow</title>
		<link>http://whichhalf.wordpress.com/2009/09/28/nabradioshow-digital-think-tank/</link>
		<comments>http://whichhalf.wordpress.com/2009/09/28/nabradioshow-digital-think-tank/#comments</comments>
		<pubDate>Mon, 28 Sep 2009 05:43:15 +0000</pubDate>
		<dc:creator>Ben Bennett</dc:creator>
				<category><![CDATA[Gen Y]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Radio]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://whichhalf.wordpress.com/?p=133</guid>
		<description><![CDATA[DIGITAL THINK TANK SUPER SESSION It&#8217;s all about ENGAGEMENT, engagement, ENGAGEMENT!! At the recent National Association of Broadcasters Radio Show in Philadelphia leaders from all over the radio industry gathered to compare notes and discuss the state and future of &#8230; <a href="http://whichhalf.wordpress.com/2009/09/28/nabradioshow-digital-think-tank/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=whichhalf.wordpress.com&amp;blog=6229843&amp;post=133&amp;subd=whichhalf&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/da73ef58a8257aeece6c79ad155b4bc4?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Ben Bennett</media:title>
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		<title>Can Radio &#8220;get it&#8217;s cool back?&#8221; #NABradioshow</title>
		<link>http://whichhalf.wordpress.com/2009/09/28/nabradioshow-group-pds-super-session/</link>
		<comments>http://whichhalf.wordpress.com/2009/09/28/nabradioshow-group-pds-super-session/#comments</comments>
		<pubDate>Mon, 28 Sep 2009 05:25:33 +0000</pubDate>
		<dc:creator>Ben Bennett</dc:creator>
				<category><![CDATA[Gen Y]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Radio]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://whichhalf.wordpress.com/?p=129</guid>
		<description><![CDATA[GROUP PDs SUPER SESSION Some of the top programmers in the industry discussed digital media and how to monetize it as well as the state of the industry and how to best bounce back. Some quick examples of what some &#8230; <a href="http://whichhalf.wordpress.com/2009/09/28/nabradioshow-group-pds-super-session/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=whichhalf.wordpress.com&amp;blog=6229843&amp;post=129&amp;subd=whichhalf&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Ben Bennett</media:title>
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		<title>&#8220;The reports of my death have been greatly exaggerated,&#8221; said the Radio Industry #NABradioshow</title>
		<link>http://whichhalf.wordpress.com/2009/09/28/nabradioshow-radio-stimulus-package/</link>
		<comments>http://whichhalf.wordpress.com/2009/09/28/nabradioshow-radio-stimulus-package/#comments</comments>
		<pubDate>Mon, 28 Sep 2009 04:34:43 +0000</pubDate>
		<dc:creator>Ben Bennett</dc:creator>
				<category><![CDATA[Gen Y]]></category>
		<category><![CDATA[Radio]]></category>

		<guid isPermaLink="false">http://whichhalf.wordpress.com/?p=122</guid>
		<description><![CDATA[RADIO STIMULUS PACKAGE Several giants in the biz as well as a few of radio&#8217;s most successful consultants held a session to discuss what radio needs to get back on the right track.  Below are some quick notes from their &#8230; <a href="http://whichhalf.wordpress.com/2009/09/28/nabradioshow-radio-stimulus-package/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=whichhalf.wordpress.com&amp;blog=6229843&amp;post=122&amp;subd=whichhalf&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Ben Bennett</media:title>
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